Internal exposureWhere does MCL show up?
The Global Field Staff Meeting (GFSM) is a unique opportunity for field staff associates to come together and align on goals for the year ahead. It’s a platform for fostering collaboration, unity, and the sharing of experiences. It’s a time to celebrate achievements and inspire momentum.
What better way to debut the new brand identity than by immersing attendees in it? The fresh design and imagery were woven into an environmental experience across the Camelback Inn property — through wayfinding, entry points, and gathering spaces. Inside the main conference room, Mayo blue and complementary tones set the stage, creating excitement and energy for a bold new brand presence.
