Coffee. Design. Wine. Repeat.

It has been said, creative without strategy is art

and creative with strategy is design.

The samples of my work all revolve around strategy.

And what inspires my design is the beauty in art.

WEB DESIGN  |  GRAPHIC DESIGN  |  PHOTO CONCEPTUALIZATION  |  IDEATION  |  PRODUCTION  |  LEADERSHIP

Web design

Website design isn’t new for me.
In 1998, I helped design the Ford Motor Company website. What is new, is literally implementing the design into a functioning website.

Graphic Design

Starting a new project is such fun for me. Visual solutions can be endless, but it comes down to that one design that solves the communication need. 

Photo conceptualization

Every photo needs a concept, considering many aspects that will make up the shot (location, visual approach, context, etc.) When everything combines together, a good photo will tell a story.

Ideation

As told in college, there are no bad ideas when brainstorming. Sometime the silliest thoughts can turn a concept into something fun and memorable. And that truly is the goal! 

Production

Whether it’s printed or posted, a good production background is necessary to make any design appear the way it was meant to be seen. Printing techniques add so much life to any piece and provide a tactical response. Seeing, touching, believing.

team leadership

Working together can make any design successful. The key is to always be collaborating and listening. Encouraging anyone to explore ideas and refine them is very fulfilling.  

32Years Designing
980Client Meetings
435photoshoots
475brochures designed

SPECIAL PROJECTS

AMY TURUNEN | CREATIVE DIRECTOR