2013

When Lincoln launched the new 2013 MKZ; it was at the same time the company changed its name back to The Lincoln Motor Company.  Understanding customers might struggle to connect with the brand and its 90+ year heritage, I conceptualized a smartphone app to accompany the printed brochure. Hovering a smartphone over the brochure, the app showed the updated 2013 MKZ image included in the brochure while allowing the customer to swipe left and right to see it change to a comparable historic image of a vintage Lincoln ad. This experience enabled the customer to look at Lincoln in a new engaging way and increased the favorable impression of Lincoln, as well as the new redesigned MKZ.