Remember that moment
when you first discovered something?

!It's as though it appeared out of the dark
and lured your curiosity
?could this be
the next one?

The creative

Objective: Capture interest by re-introducing the Cadenza from a brand not particularly known for luxury sedans. The direct mail piece subtly teases curiosity with intriguing photography that focuses on Cadenza’s beautiful styling. The lack of the brand’s logo was purposeful, with a simple URL inviting further exploration.

Web Page Concept

Driving the customer to the URL, they would be greeted by a familiar design and additional vehicle information.